Are you on the hunt for the perfect WordPress theme to elevate your online educational platform? With so manny options out there, it can be tough to narrow it down.Today, we’re diving into a head-to-head showdown between two popular contenders: Eduma and MasterStudy. Both themes promise to transform your website into a stunning hub for learning, but wich one really delivers the goods? In this article, we’ll break down their features, usability, and overall value to help you make an informed choice.Whether you’re launching an online course, a school website, or a tutoring service, you’ll want to stick around as we uncover which theme truly reigns supreme in the world of education. Let’s get started!
Understanding Eduma and MasterStudy: A Quick Overview
When choosing between Eduma and MasterStudy, it’s essential to understand what each theme brings to the table for educational institutions and online learning platforms. Both themes are popular among wordpress users, but they have distinct features that cater to different needs.
Eduma
Eduma is a versatile education WordPress theme designed specifically for schools, universities, and online learning providers. Here are some of it’s standout features:
- Built-in LMS: The theme comes with a powerful Learning Management System (LMS) that allows you to create and manage courses effectively.
- Customization Options: With numerous customization settings, you can tailor the theme to your brand’s identity without any coding knowledge.
- Responsive Design: Eduma is fully responsive, ensuring that your website looks great on all devices, whether it’s a desktop or a smartphone.
- Easy-to-Use Demo Import: Get started quickly with one-click demo import, allowing you to set up your site in minutes.
MasterStudy
On the other hand, MasterStudy also targets educational institutions but emphasizes the online learning experiance. here’s what makes it unique:
- Frontend Course Builder: With this feature, instructors can create and manage courses directly from the frontend, streamlining the teaching process.
- Payment integration: MasterStudy supports various payment gateways, making it easy for educators to monetize their courses.
- Interactive Quizzes: Engage your learners with interactive quizzes that help reinforce their knowledge.
- Live Classes: The theme allows for live classes,making it a great choice for institutions looking to provide real-time education.
Feature Comparison
| Feature | Eduma | MasterStudy |
|---|---|---|
| Built-in LMS | ✔️ | ✔️ |
| Frontend Course Builder | ❌ | ✔️ |
| Payment Integration | ✔️ | ✔️ |
| Responsive Design | ✔️ | ✔️ |
| Interactive Quizzes | ❌ | ✔️ |
| Live Classes | ❌ | ✔️ |
Ultimately, the choice between Eduma and MasterStudy hinges on your specific needs. If you require a robust LMS and extensive customization options, Eduma might be your best bet. Though, if you are focused on course creation, interactive learning, and monetization, MasterStudy stands out as a strong contender.
Key Features Comparison: What Sets Them Apart
When it comes to choosing between Eduma and MasterStudy,understanding their key features can help you make an informed decision. Both themes cater to the education sector, but they have distinct features that may align better with your specific needs.
Design and Customization
Eduma offers a clean, modern design with a strong emphasis on usability. Its extensive customization options allow users to personalize layouts through:
- Drag-and-drop builder: Easily create unique page layouts.
- Multiple demo sites: start with pre-designed templates that can be modified to fit your brand.
- Color and typography control: Adjust every visual aspect to match your style.
On the other hand,MasterStudy boasts a more dynamic interface with engaging visuals and animations. This theme focuses on providing an interactive experience, ideal for courses that require student engagement. Both themes support various customization plugins, but Eduma edges out slightly in terms of layout adaptability.
Course Management Features
Course management is central to both themes, but they excel in different areas:
| Feature | Eduma | MasterStudy |
|---|---|---|
| Course Creation | Intuitive with built-in templates | Advanced features for quizzes and assignments |
| Student Management | Robust student profiles and tracking | Interactive progress tracking |
| Payment Options | Multiple gateways supported | Integrated with woocommerce |
Eduma excels in simplicity while offering essential features that make course management straightforward. MasterStudy, however, stands out for its advanced functionalities that cater to institutions requiring detailed assessments and interactions.
Support and Community
Having access to quality support is crucial when dealing with WordPress themes. Eduma offers:
- 24/7 customer support: Get help whenever you need it.
- Active community forums: A pool of knowledge and shared solutions.
MasterStudy follows suit with responsive support, but it also offers:
- extensive documentation: detailed guides for every feature.
- Video tutorials: Helpful for visual learners.
Both themes provide the necessary resources to assist users,but MasterStudy’s additional tutorial resources may give it a slight advantage for those who prefer visual instruction.
SEO Optimization
In the digital age, a solid SEO strategy is essential for your education website.Eduma is built with SEO best practices in mind, ensuring:
- Fast loading speeds: Essential for user retention and ranking.
- Schema markup: Helps search engines understand your content better.
MasterStudy also incorporates SEO-friendly features but focuses more on content management that allows for easier optimization of course materials. Both themes can support your SEO efforts, but Eduma’s core structure may provide a more solid foundation.
Design and User Experience: Which Theme Steals the Show?
The visual appeal and user experience of a theme can make or break a website, especially in the competitive field of online education. When comparing Eduma and MasterStudy, it’s essential to delve into how each theme approaches design and user interaction.
Eduma is a front-runner, boasting a clean, modern design that emphasizes multi-functionality.It offers:
- Responsive Layout: Whether on mobile, tablet, or desktop, Eduma adapts beautifully, ensuring learners have a seamless experience across all devices.
- Interactive Elements: Features like quizzes, forums, and course previews are designed to engage users, making learning more immersive.
- Variety of Demos: with numerous demo layouts available, Eduma allows users to select a design that aligns perfectly with their educational vision.
On the other hand, MasterStudy shines with its emphasis on aesthetics and simplicity. Here’s what makes it stand out:
- Elegant Design: MasterStudy’s sleek interface and focus on typography create an inviting environment for students.
- Customizable Options: users can easily tweak colors, fonts, and layouts through the intuitive theme options panel, giving them control over their site’s look.
- User-Friendly Navigation: The well-structured menu and clear call-to-action buttons enhance the overall usability, ensuring students can find what they need without hassle.
When it comes to specific features, both themes have unique offerings worth considering. The following table summarizes key design aspects and user experience features:
| Feature | Eduma | MasterStudy |
|---|---|---|
| Responsive Design | ✅ | ✅ |
| Customizable Layouts | ✅ | ✅ |
| Interactive Features | ✅ | ❌ |
| Simple Navigation | ✅ | ✅ |
| pre-built Demos | ✅ | ✅ |
both eduma and MasterStudy bring compelling design elements to the table, but the winner frequently enough comes down to the specific needs of the user. If you’re looking for interactivity and versatility, Eduma might just steal the spotlight. however, if a clean aesthetic and user-friendly interface are your priorities, MasterStudy could be the perfect fit.
Customization Options: Flexibility for Your Unique Needs
Performance and Speed: Which Theme Delivers Better?
When it comes to selecting a WordPress theme, performance and speed are paramount. Users expect a seamless experience, and even a slight delay can lead to lost engagement. In our comparison, both Eduma and MasterStudy bring unique strengths to the table that can considerably impact loading times and overall performance.
Eduma boasts a lightweight architecture that prioritizes speed. With optimized code and fewer HTTP requests, Eduma loads swiftly, making it a favorite among educators looking to create a smooth user experience. Additionally, its use of lazy loading for images ensures that only what’s necessary is loaded initially, further enhancing performance.
on the other hand, MasterStudy also emphasizes speed, but it takes a more feature-rich approach. While its extensive functionalities might seem like a potential drawback for loading times, MasterStudy has fine-tuned its elements to work efficiently together. By utilizing advanced caching methods and optimizing scripts, it manages to maintain respectable speeds even with multiple plugins activated.
| Feature | Eduma | MasterStudy |
|---|---|---|
| Initial Load Time | Fast | Moderate |
| Overall Performance Score | 90+ | 85+ |
| Image Optimization | Yes | Yes |
| Lazy Loading | Yes | No |
Both themes perform admirably, but it ultimately depends on specific needs. If speed is your utmost priority and you prefer simplicity without sacrificing style, Eduma may be the better choice. Conversely, if you desire a feature-rich environment and are willing to optimize further for speed, MasterStudy can deliver a well-rounded educational experience.
while both themes are capable of delivering solid performance, those who prioritize speed above all else might lean towards Eduma. Meanwhile, users who want versatility and are cozy with minor tweaks for optimization may find MasterStudy to be the perfect fit. The decision lies in understanding what matters most for your educational platform and the experience you want to deliver to your users.
support and Documentation: Where Can You Find Help?
When diving into the world of WordPress themes like Eduma and MasterStudy, having access to reliable support and extensive documentation can make all the difference. Both themes have their unique strengths,and while exploring their features,you might find yourself needing a little extra help. Here’s where you can turn to ensure you’re getting the most out of your educational website.
Eduma Documentation
- Extensive Documentation Library: Eduma offers a well-organized library that covers everything from installation to advanced customization.
- Video Tutorials: If you’re a visual learner, you’ll benefit from their step-by-step video guides, which walk you through essential processes.
- Community Forum: an active community forum allows users to share tips, ask questions, and recieve prompt responses from fellow users and developers.
MasterStudy Support Resources
- In-Depth Knowledge Base: MasterStudy provides detailed articles and FAQs to help users troubleshoot common issues quickly.
- Email Support: For those more complex questions, their dedicated support team is just an email away, ready to assist with personalized guidance.
- Live Chat Feature: Need immediate help? Their live chat feature connects you directly with support agents for real-time assistance.
Both themes shine in their support offerings, but it’s essential to choose one that aligns with your needs. Below is a quick comparison of the support and documentation features offered by Eduma and MasterStudy:
| Feature | Eduma | MasterStudy |
|---|---|---|
| Documentation Library | Extensive | In-Depth |
| Video Tutorials | Available | Not Available |
| Community Forum | Yes | No |
| Email Support | Yes | Yes |
| Live Chat | No | Yes |
both themes provide valuable support and documentation, making them suitable for differing user preferences.Whether you prefer a robust community for discussion or quick access to a support representative, these resources can significantly enhance your experience with Eduma or MasterStudy. So, take advantage of these features as you build your educational platform!
price and Value: Is the Investment Worth It?
When considering any WordPress theme, the price ofen plays a crucial role in the decision-making process. Both Eduma and MasterStudy come with their own price points that cater to different budgets, but the real question is whether these costs translate into tangible value for your educational website.
Eduma, priced around $69, offers a plethora of features designed specifically for educational institutions. Here’s what you get for your investment:
- Rich learning management System (LMS) – Ideal for creating and managing courses.
- Customizable Templates – Multiple design options to match your branding.
- Dedicated Support - Access to a responsive support team and extensive documentation.
On the other hand, MasterStudy, also around $59, provides an equally competitive array of features, making it a worthy contender. with your purchase, you gain access to:
- Advanced Course Builder - A user-friendly drag-and-drop interface.
- Multiple Payment Gateways – Flexibility in managing course payments.
- Mobile Responsiveness - Ensures a seamless experience across devices.
To better illustrate the value each theme provides, here’s a quick comparison of their key offerings:
| Feature | Eduma | MasterStudy |
|---|---|---|
| LMS Integration | ✔️ | ✔️ |
| Mobile Responsiveness | ✔️ | ✔️ |
| Drag-and-Drop Builder | No | ✔️ |
| Multilingual Support | ✔️ | ✔️ |
Ultimately, the question of whether the investment in Eduma or MasterStudy is worth it boils down to your specific needs. If you prioritize a robust LMS and extensive customization, Eduma might be the way to go. however, if you’re looking for a straightforward setup with an intuitive course builder, MasterStudy could provide the best value for your money.
Evaluating the long-term benefits against the initial costs will help you make an informed decision. Consider how these themes will enhance your educational offerings and the potential return on investment through improved user engagement and increased course sales. The right theme can be a game changer, making every dollar spent worthwhile.
SEO Friendliness: Which Theme Boosts Your Visibility?
When it comes to enhancing your website’s visibility on search engines,the choice of theme plays a pivotal role. Both Eduma and MasterStudy are popular education WordPress themes, but their SEO friendliness can significantly impact your site’s performance. Let’s break down the key features that contribute to SEO optimization and determine which theme stands out.
Fast Loading Speed
Site speed is a crucial factor in SEO rankings.A faster website not only improves user experience but also encourages visitors to stay longer.Here’s how each theme compares:
- Eduma: Known for its lightweight framework, Eduma is optimized for speed, ensuring quick loading times that cater to both mobile and desktop users.
- MasterStudy: While it also offers good performance, some users have reported slight delays when running complex plugins, which can affect page speed.
SEO-Optimized Code
The underlying code of a theme can greatly influence its SEO performance. Clean,well-structured code is essential for search engines to crawl and index your site effectively.
- Eduma: Built with SEO-friendly practices in mind, Eduma utilizes schema markup and optimized HTML to enhance visibility.
- MasterStudy: Although generally well-coded, some users have experienced issues with custom modifications that can lead to bloat and negatively impact SEO.
Responsive Design
With the majority of users accessing websites via mobile devices, responsive design is non-negotiable. Both themes support mobile responsiveness, but their approaches vary:
- Eduma: Offers a fully responsive layout that adapts seamlessly across devices, improving user experience and reducing bounce rates.
- MasterStudy: While also responsive, some elements may require additional tweaking to ensure perfect compatibility on all mobile devices.
SEO Plugins Compatibility
The ability to integrate with popular SEO plugins can enhance your site’s search engine optimization further. here’s how they stack up:
- Eduma: Fully compatible with top SEO plugins like Yoast SEO and All in One SEO, allowing for easy optimization of on-page elements.
- MasterStudy: Generally compatible with SEO plugins, but users have reported occasional conflicts with specific features.
Summary Table
| Feature | Eduma | MasterStudy |
|---|---|---|
| Loading Speed | High | Moderate |
| SEO Code Quality | Excellent | Good |
| responsive Design | Fully Responsive | Mostly Responsive |
| SEO Plugin Compatibility | Excellent | Good |
ultimately,both themes offer valuable features,but Eduma emerges as the more SEO-friendly option,providing a solid foundation for enhancing your online visibility. With its focus on speed, clean code, and compatibility with SEO tools, it’s designed to help your educational content reach a wider audience. If your goal is to maximize your SEO efforts, Eduma might be the theme that leads you to the top of the search results.
Integrations and Plugins: Enhancing Functionality
When it comes to choosing between eduma and MasterStudy, one of the most critical factors to consider is the ability to enhance your site’s functionality through integrations and plugins. Both themes come equipped with a variety of options, but the extent of their capabilities can significantly influence your decision.
Eduma shines in its compatibility with a plethora of third-party plugins, allowing for seamless integration that can elevate your educational website. Here are some notable integrations:
- LearnPress: This plugin transforms your site into a full-fledged learning management system.
- WooCommerce: Perfect for monetizing courses and managing transactions effortlessly.
- bbPress: Enables you to create forums for student discussions, enhancing community engagement.
In contrast, MasterStudy also offers a robust selection of integrations, though its focus is more on in-built functionalities. Some integrations include:
- Contact Form 7: Simplifies communication between students and instructors.
- Mailchimp: Helps in managing newsletters and keeping your audience updated.
- BuddyPress: Facilitates social networking features directly within your site.
To give you a clearer comparison of their plugin capabilities, here’s a quick overview:
| Feature | Eduma | MasterStudy |
|---|---|---|
| Learn Management System | ✔️ (LearnPress) | ✔️ (Built-in) |
| E-commerce Integration | ✔️ (WooCommerce) | ✔️ (In-built options) |
| Community Features | ✔️ (bbPress) | ✔️ (BuddyPress) |
| Email Marketing | ✔️ (via plugins) | ✔️ (Mailchimp) |
Ultimately, the decision between Eduma and MasterStudy will hinge on the specific needs of your educational platform. If you prioritize extensive integrations that allow for customized enhancements, Eduma may be the better choice. However, if you favor a more streamlined approach with built-in functionalities, MasterStudy could offer the right balance.Consider not just the available plugins but how they align with your goals, as the right theme can significantly impact user experience and course management efficiency.
User reviews and Feedback: What Are real Users Saying?
When it comes to choosing the right education WordPress theme, nothing beats hearing from actual users. Both Eduma and MasterStudy have carved out strong followings, with feedback reflecting their strengths and weaknesses. Here’s a glimpse into what users are saying:
- Eduma Users:
- many users praise Eduma for its robust features,especially the integration with LMS plugins like LearnPress.
- Users appreciate the ease of customization, noting that the drag-and-drop builder makes it simple to create unique layouts.
- Several reviews highlight the responsive design, ensuring that course content looks great on any device.
- Though, some users have pointed out that while the theme is feature-rich, it can lead to a steeper learning curve for beginners.
- MasterStudy Users:
- Users often commend MasterStudy for its user-friendly interface, making it ideal for both instructors and students.
- many have noted the excellent customer support, with prompt responses that help them resolve issues quickly.
- The theme’s performance and speed has received positive remarks, with users reporting faster loading times compared to other themes.
- On the downside, some users feel that it lacks certain advanced features that Eduma offers, particularly in terms of course management.
In a recent user survey, we collected some quantitative insights regarding user satisfaction:
| Feature | Eduma Rating | MasterStudy Rating |
|---|---|---|
| Customization Options | 4.5/5 | 4/5 |
| User Engagement | 4/5 | 4.5/5 |
| Performance Speed | 4/5 | 4.5/5 |
| Customer Support | 4/5 | 4.8/5 |
the feedback paints a diverse picture of both themes. Eduma shines in terms of features and customization, making it a favorite among users looking for depth. On the other hand, MasterStudy’s focus on user experience and support makes it a compelling choice for those who value simplicity and responsiveness.
Final Verdict: Choosing the Right Theme for Your Educational Goals
When it comes to picking the perfect theme for your educational website, both Eduma and MasterStudy present compelling options. Though, your choice should align closely with your specific educational goals and the user experience you intend to deliver. Here’s a breakdown of what each theme offers, so you can make an informed decision.
Design and Customization:
- eduma: Known for its versatile design, Eduma provides a robust set of customization tools, making it easy for educators to create an engaging online environment.Its drag-and-drop builder allows you to mix and match elements without any coding knowledge.
- MasterStudy: Conversely, MasterStudy boasts a more modern aesthetic with a clean, minimalist approach. Its customization options are slightly less extensive but still offer enough flexibility to achieve a unique look.
Course Management Features:
Both themes excel in course management, but they cater to different needs:
| Feature | Eduma | MasterStudy |
|---|---|---|
| Course Creation | Highly customizable | User-friendly interface |
| Student Management | advanced analytics | simple enrollment process |
| Payment Options | Multiple gateways | Integrated PayPal and Stripe |
Support and Documentation:
Support can make or break your experience with a theme:
- Eduma: Offers extensive documentation along with responsive customer support to help you navigate any challenges.
- MasterStudy: Also provides solid documentation, though some users report slower response times with their support team.
Pricing and Value:
Ultimately, consider your budget and what you’re getting in return:
- Eduma: Generally priced slightly higher but comes packed with features that justify the cost, especially for larger educational institutions.
- MasterStudy: More budget-friendly, making it an excellent choice for individual educators or smaller institutions with tighter budgets.
Your choice should boil down to your specific needs. If you prioritize extensive customization and advanced features, Eduma might be your best bet. Though, if you prefer a straightforward, modern design with essential functionalities, masterstudy could be the winner for you. consider your audience, the type of content you will be offering, and how you envision your educational platform functioning to make the right choice.
Recommendations for Different Types of Users
Choosing between Eduma and MasterStudy can depend heavily on your specific needs and the features that appeal to you the most. Here’s a tailored breakdown to help different users make an informed choice.
For Educational Institutions: If you represent a school or university looking to build a comprehensive online presence, Eduma stands out with its robust set of features and extensive plugins. Its LearnPress integration allows for easy course management, quizzes, and student tracking. Plus, the multiple demo layouts can be customized to fit your institution’s identity seamlessly.
- Rich course content creation tools
- Built-in payment gateways for hassle-free transactions
- Easily customizable with a responsive design
For Freelance Educators: If you’re an individual instructor or a freelancer,MasterStudy may be more aligned with your goals. Its clean interface and user-friendly setup can help you launch your courses quickly. The built-in features allow for personalized branding and marketing, which is essential for attracting students on a personal level.
- Simple setup process
- Flexible course creation with varied content types
- Attractive pricing plans for independant instructors
For Corporates and Training Centers: Organizations focused on employee training and growth should lean towards MasterStudy due to its focus on corporate training functionalities. The theme’s emphasis on user engagement and assessment tools makes it suitable for learning and development departments.
| Feature | Eduma | MasterStudy |
|---|---|---|
| Corporate Training Tools | No | Yes |
| Learning Management System | Yes | Yes |
| Student Engagement Features | moderate | High |
For Tech-Savvy Users: If you’re someone who loves tinkering with code and customizing their website, both themes offer customization options. However, Eduma’s flexibility in integrating advanced features via plugins might be the more appealing choice. The support for various themes and plugins allows you to tailor your site extensively to your liking.
- Extensive plugin compatibility
- Deep customization options
- Regular updates and a strong support community
Ultimately, the choice between Eduma and MasterStudy hinges on your specific needs as an educator or institution. By assessing your objectives, you can find the perfect theme to elevate your educational offerings online.
Frequently Asked Questions (FAQ)
Q&A: Eduma vs MasterStudy: Which Education WordPress Theme Wins?
Q: what are eduma and MasterStudy,and why are they popular?
A: Great question! Eduma and MasterStudy are two of the most popular WordPress themes tailored specifically for educational institutions,online courses,and e-learning platforms. They both offer a range of features aimed at enhancing the user experience for both educators and students. Eduma is particularly known for its versatility and extensive customization options, while MasterStudy is celebrated for its sleek design and user-friendly interface. These themes have gained traction becuase they empower educators to create engaging online learning environments with ease.
Q: What features should I consider when comparing Eduma and MasterStudy?
A: When comparing these two themes,consider the following features: course management tools,payment gateways,user profiles,mobile responsiveness,and customization options. Eduma boasts a powerful learning Management System (LMS) integrated with the WPBakery Page Builder, allowing for extensive customization. MasterStudy also offers an LMS but is particularly strong in its modern design and intuitive navigation. Think about what’s most vital for your specific needs—whether it’s a clean layout or robust course features.
Q: How do Eduma and MasterStudy handle course creation and management?
A: Both themes excel in course creation and management.Eduma’s LMS allows you to create courses easily with modules, quizzes, and multimedia content.It also comes with a drag-and-drop interface that makes course building a breeze. MasterStudy, on the other hand, offers a streamlined course creation process with features like lesson scheduling and built-in quizzes. If you’re looking for somthing that’s user-friendly and visually appealing, MasterStudy might have the edge, but Eduma’s depth in functionality is hard to beat!
Q: which theme offers better support and documentation?
A: Support and documentation are key when choosing a theme.Eduma provides extensive documentation with tutorials, video guides, and a dedicated support forum. Their customer service is often praised for its responsiveness. MasterStudy also offers solid documentation and support, though some users report that response times can vary.If having reliable support is crucial for your project, Eduma seems to have a slight advantage.
Q: Can I use these themes for different types of educational institutions?
A: Absolutely! Both Eduma and MasterStudy are versatile enough to cater to various educational needs, whether you’re running a university, a language school, or an online course platform. Eduma’s flexibility allows for extensive customization, making it suitable for any educational setting. MasterStudy’s sleek design works well for modern institutions looking to make a strong visual impact. Think about your target audience—each theme has its strengths, so choose one that aligns with your institution’s brand.
Q: Which theme is more cost-effective?
A: Cost is always a factor! Eduma typically offers a one-time purchase fee with lifetime updates, including all its features. MasterStudy has a similar pricing model but may have additional costs for certain add-ons. Assess your budget and what features are non-negotiable for you. If you’re looking for a comprehensive package without unexpected expenses, Eduma might be the better choice.
Q: which theme should I choose?
A: It ultimately depends on your needs and preferences. If you’re looking for a highly customizable, feature-rich theme, Eduma might be your best bet.However, if you prioritize a modern design and user-friendly experience, MasterStudy is a fantastic option. Consider your specific goals, test out demos, and think about which features you can’t live without. whichever you choose, both themes will set you up for success in the online education arena!
To Wrap It Up
As we wrap up our deep dive into Eduma and MasterStudy, it’s clear that both themes have their strengths and unique features that cater to different needs in the world of online education. If you’re looking for a theme that’s robust, feature-rich, and offers a user-friendly experience, Eduma might just be your best bet. On the other hand, if you prioritize customization and a strong community aspect, MasterStudy could be the perfect fit for you.
Ultimately, the right choice will depend on your specific goals and the kind of online learning environment you want to create. So, take a moment to reflect on what matters most to you—whether it’s ease of use, design flexibility, or support options.
Whichever theme you decide on, remember that the true measure of success lies in how effectively you engage your students and enhance their learning experience. So, roll up your sleeves and get ready to build an outstanding online education platform! if you found this comparison helpful, feel free to share your thoughts or experiences in the comments below. Happy teaching!
