Are you tired of watching visitors leave your website without taking any action? you’re not alone! In the fast-paced world of online business,capturing the attention of potential customers can feel like an uphill battle. But what if there was a way to turn those fleeting visits into meaningful interactions? Enter the Claspo Exit-Intent Plugin for WordPress! This powerful tool is designed to engage your audience right at the moment they’re about to leave, offering you a golden chance to convert casual browsers into loyal customers. In this article, we’ll dive into how the Claspo Exit-Intent Plugin works, its key features, and best practices to maximize your conversions.Get ready to transform your website’s performance and keep your visitors coming back for more!
Understanding the Power of exit-Intent Technology
Exit-intent technology has emerged as a game-changer for digital marketers and website owners. By detecting user behavior,this innovative tool identifies when a visitor is about to leave your site and engages them with targeted messages,thereby increasing the likelihood of conversion. With the Claspo Exit-Intent Plugin for WordPress, harnessing this technology has never been easier.
Imagine a potential customer poised to leave your website after browsing. What if you could reach out to them with a personalized offer right at that moment? This is where exit-intent technology shines. It allows you to:
- Deliver tailored messages to resonate with your audience.
- Provide exclusive discounts or free resources to entice users.
- Gather valuable feedback through exit surveys.
Implementing this technology isn’t just about keeping visitors on your site longer; it’s about fostering relationships. By offering somthing of value as users attempt to exit, you create a second chance for engagement. The Claspo plugin allows you to customize your pop-ups with ease, ensuring your brand’s voice stays consistent. Here are some features you might find beneficial:
Feature | Description |
---|---|
Customizable Templates | Select from a variety of templates that match your brand identity. |
Real-Time Analytics | Track user interactions and measure the effectiveness of your campaigns. |
Targeting Options | Define specific triggers based on user behavior to make your messages more relevant. |
Moreover, the integration with WordPress simplifies the process of adding exit-intent pop-ups to your site. With just a few clicks, you can enhance your site’s functionality without any technical know-how. As users engage with your exit-pop-ups, you’re not just reducing bounce rates; you’re transforming potential losses into opportunities. So, why let users slip away when you can make a lasting impression?
In a world where every click matters, leveraging exit-intent technology can significantly boost your conversion rates.By understanding and implementing the Claspo Exit-Intent Plugin, you empower your website to speak to visitors even as they consider leaving, making it a vital tool in your marketing arsenal. Don’t miss out on the chance to turn those fleeting visitors into loyal customers!
How Claspo Enhances Your WordPress Experience
Claspo takes your WordPress experience to the next level by seamlessly integrating powerful exit-intent technology. This plugin is designed to capture the attention of visitors who are about to leave your site, offering them compelling reasons to stay or convert. Imagine the possibilities when you can engage users with tailored messages right as they prepare to exit!
With Claspo, you can create stunning pop-ups that don’t just interrupt, but rather enhance the browsing experience. Here’s how:
- Highly Customizable Templates: Choose from a variety of professionally designed templates that can be easily customized to match your brand’s look and feel.
- user-Friendly Interface: Whether you’re a WordPress novice or a seasoned pro,Claspo’s intuitive dashboard makes it easy to set up and manage exit-intent campaigns.
- Advanced Targeting Options: Tailor your messages based on user behavior, demographics, or specific pages they visit, ensuring that your pop-ups resonate with each visitor.
- Analytics and Insights: Track the performance of your campaigns with detailed analytics to see what works best for your audience and optimize accordingly.
Moreover, the plugin doesn’t just focus on aesthetics; it’s built for results. By using smart triggers, Claspo allows you to present offers at the perfect moment, maximizing your chances of conversion. Here’s a quick overview of some essential features:
Feature | Description |
---|---|
Exit-Intent Detection | Identifies when a user is about to leave and triggers a pop-up. |
Mobile Optimization | Ensures that pop-ups are responsive and perform well on mobile devices. |
Segmentation Options | Target specific visitor segments for more personalized messages. |
A/B Testing | Experiment with different pop-ups to find the winning version. |
By leveraging claspo, you not only reduce bounce rates but also encourage users to take action. Whether it’s signing up for a newsletter, downloading a resource, or completing a purchase, the plugin assists in guiding users through the conversion funnel seamlessly. With the right messages at the right time, you can turn potential exits into valuable conversions.
Ultimately, the key to maximizing conversions lies in understanding your audience and engaging them effectively. With Claspo’s robust functionality and user-centric design, enhancing your WordPress site has never been easier. It’s time to transform the way you interact with visitors and drive meaningful results for your business.
Key Features of the Claspo Exit-Intent Plugin
The Claspo Exit-Intent Plugin is packed with features designed to capture your visitors’ attention just before they leave your site. By leveraging advanced exit-intent technology, this plugin ensures that you don’t miss out on potential conversions. Here are some of the standout features that make it a must-have for WordPress users:
- Bright Triggering: The plugin utilizes smart algorithms to detect when a user is about to leave your site.this means you can display targeted offers at precisely the right moment, maximizing your chances of engagement.
- Customizable Pop-Ups: Create eye-catching pop-up designs with a user-friendly drag-and-drop editor. You can customize everything from colors and fonts to images and animations, ensuring that your pop-up aligns with your brand identity.
- A/B Testing Capabilities: Optimize your exit-intent strategies with built-in A/B testing features.Test different messaging, layouts, and offers to identify what resonates best with your audience, allowing you to refine your approach and enhance effectiveness.
- Multi-Device Compatibility: Whether your visitors are on a desktop, tablet, or mobile device, Claspo ensures a seamless experience across all platforms. This responsiveness increases the likelihood of capturing conversions regardless of the device being used.
Moreover, the plugin offers integration with a variety of email marketing services. This allows you to automatically add leads captured through the pop-ups to your mailing list, facilitating ongoing engagement. You can also set up automated follow-up sequences to nurture thes leads, turning potential customers into loyal advocates.
Feature | Description |
---|---|
Analytics Dashboard | Monitor conversion rates, impressions, and user behavior through a complete analytics dashboard. |
Exit-Intent Custom Rules | Set specific conditions for when and how the pop-up should appear, tailoring responses to user actions. |
Pre-Built Templates | Choose from a range of professionally designed templates to get started quickly without any design skills. |
With the Claspo Exit-Intent Plugin, you’re not just capturing emails—you’re building relationships. Its robust features allow for personalized communication that can significantly enhance user experience and drive conversions. By incorporating this plugin into your WordPress site,you take a proactive stance in retaining visitors and converting them into customers.
tailoring Messages to Target Your Audience
Understanding your audience is crucial for crafting messages that resonate. With the Claspo Exit-intent Plugin, you can leverage insightful data to create tailored messages that appeal directly to your visitors’ interests and behaviors. This personalized approach not only captures attention but also encourages users to engage with your content or offerings.
One effective strategy is to segment your audience based on their behavior on your site. By analyzing metrics such as page visits, time spent on pages, and interaction patterns, you can develop targeted messages that speak to specific user groups. As a notable example:
- First-time visitors: Offer an enticing welcome discount or a unique value proposition.
- Returning visitors: Present them with recommendations based on their previous interactions.
- Users who abandon carts: Create urgency with limited-time offers or reminders about items left behind.
Another approach is to utilize A/B testing within the Claspo plugin to discover which messages generate the highest conversion rates. Testing different headlines, calls to action (CTAs), and images can provide valuable insights into what resonates best with your audience. Such as, consider the following options for a CTA:
CTA Option | Audience Segment | Conversion Rate (%) |
---|---|---|
“join Now for Exclusive Offers!” | First-time Visitors | 15% |
“Come Back and Save 10% on Your Next Purchase!” | Returning Visitors | 20% |
“your Cart Awaits! Complete Your Purchase with 5% off!” | Cart abandoners | 25% |
Lastly, the tone and style of your messaging should reflect the preferences of your target audience. Casual and friendly language may work well for a younger demographic, while a more formal tone might potentially be appropriate for a professional audience. The flexibility of the Claspo Exit-Intent Plugin allows you to modify your messages easily, ensuring that you can adapt as your audience evolves.
By consistently analyzing user behavior and refining your messages, you can significantly enhance user engagement and boost conversion rates. Ultimately, the key to success lies in delivering personalized, relevant content that speaks directly to your audience’s needs and motivations.
Creating Irresistible Offers that Convert
Crafting offers that truly resonate with your audience is an art form, and when done correctly, can significantly boost your conversion rates. The key to creating an irresistible offer lies in understanding your target audience’s needs and pain points. By aligning your offers with their desires, you can create compelling propositions that are hard to resist.
Start by identifying what your audience values most. Is it a discount, a free trial, exclusive access, or something else entirely? Conduct surveys or leverage analytics to gather insights about their preferences. Once you have this data,you can tailor your offers to meet their expectations effectively.
Next, leverage the power of urgency and scarcity. Incorporating time-sensitive elements can create a sense of urgency that pushes users to act quickly. For example, consider using phrases like “Limited Time Offer” or “Only a few spots left”. by emphasizing that the offer won’t last forever, you encourage potential customers to make a quick decision.
Offer Type | Value Proposition | Urgency Element |
---|---|---|
Discount | Get 20% off your first purchase! | Sale ends in 24 hours! |
Free Trial | Try our service free for 30 days! | Limited to the first 100 sign-ups! |
Exclusive Content | Access our members-only resources! | Join by the end of the month! |
another effective strategy is to add social proof to your offers. display testimonials,user reviews,or case studies that showcase the success of previous customers. When potential buyers see that others have benefited from your product or service, they are more likely to trust your offer and take action.
don’t forget the visual appeal of your offers. Use eye-catching graphics, bold fonts, and contrasting colors to make your offers stand out on your website. The Claspo Exit-Intent Plugin can help here by providing a visually engaging way to present your offers as visitors are about to leave your site. this means you have a second chance to grab their attention and convert them before they exit.
consider providing a clear and simple call to action (CTA). Your CTA should be direct and compelling, guiding users on what to do next. Use action verbs and make the benefit of taking action clear. For instance, instead of saying “Submit”, try “Claim Your Discount Now!” or “Get Started – It’s Free!”
Designing Eye-Catching Pop-Ups with Claspo
Creating engaging pop-ups is an art that can significantly boost your website’s conversion rates. With Claspo’s Exit-Intent Plugin for WordPress,you can design stunning and effective pop-ups that capture your visitors’ attention right when they’re about to leave. The key is to combine aesthetically pleasing designs with compelling messaging that resonates with your audience.
When designing your pop-ups, keep in mind the following essential elements:
- Clear and Concise Messaging: Ensure that your message is straightforward and resonates with your visitors’ needs. Use simple language to communicate your offer.
- Visually Appealing Design: Utilize vibrant colors, attractive fonts, and high-quality images that align with your brand identity.
- Strong Call-to-Action: A compelling CTA is crucial.Phrases like “Get Your Discount Now!” or “Join Our Exclusive List!” can create a sense of urgency.
Claspo allows you to customize various aspects of your pop-ups, including animations, timing, and targeting. As an example, you can set your pop-ups to appear after a specific time spent on your site, or when users exhibit exit intent. This strategic approach ensures that your pop-ups reach visitors at the optimal moment, enhancing the likelihood of conversion.
Consider implementing A/B testing to determine which designs and messages resonate best with your audience. By analyzing data such as click-through rates and conversions, you can refine your pop-up strategy over time. Here’s a simple template to track your A/B test results:
Variant | Click-Through Rate | Conversion Rate |
---|---|---|
Variant A | 15% | 5% |
Variant B | 20% | 7% |
Don’t forget to keep mobile users in mind. Many visitors access your site via smartphones, so ensuring that your pop-ups are responsive is crucial.Claspo provides mobile-friendly templates that maintain engagement without compromising the user experience. Test your designs on various devices to ensure they look great everywhere.
always respect user preferences by providing an easy way to close the pop-up. A well-placed “X” button or “No, thanks” option can enhance user experience and prevent frustration, making visitors more likely to return in the future.
Integrating Claspo with Your Existing Marketing Tools
can streamline your lead capture efforts and enhance your overall conversion strategy. With the rise of exit-intent technology, leveraging Claspo alongside your current setups, like email marketing software, CRM systems, and analytics tools, can provide you with invaluable insights and a more cohesive user experience.
To get started, consider the following steps to ensure a seamless integration:
- Connect with Your CRM: Most crms offer integration options. By connecting Claspo to your CRM, you can automatically funnel leads captured through exit-intent popups directly into your sales pipeline. This ensures no potential customer falls through the cracks.
- Email Marketing Integration: Combine Claspo with your email marketing platform to send targeted follow-up emails. This allows you to nurture leads that showed interest but did not convert immediately.
- Utilize Analytics Tools: Integrate with tools like Google Analytics to track user behavior on your site. Understanding how visitors interact with your exit-intent popups can help refine your messaging and design.
Here’s a simple overview of popular marketing tools you can integrate with Claspo:
Marketing Tool | Integration Benefit |
---|---|
Email Marketing (e.g., Mailchimp) | Automatically sync leads for targeted campaigns. |
CRM (e.g., Salesforce) | Streamline lead management and follow-ups. |
Analytics (e.g., Google analytics) | Gain insights into user behavior and popup performance. |
Social Media (e.g., Buffer) | Boost your reach by sharing user-generated content. |
Furthermore, Claspo offers APIs that allow for custom integrations, making it a flexible option for businesses with specific needs. For developers, these APIs can be harnessed to create bespoke functionalities that align perfectly with your existing toolset. Imagine crafting tailored user experiences that are fine-tuned to your audience’s behavior based on real-time data!
the power of Claspo lies not just in its exit-intent capabilities, but in how it can synergize with your current marketing toolkit.By creating an interconnected surroundings, you enhance the chances of converting visitors into loyal customers.So, take the plunge and explore the myriad ways Claspo can elevate your marketing efforts today!
Analyzing Performance Metrics for Continuous Improvement
When you’re utilizing the Claspo Exit-Intent Plugin, understanding how to evaluate your performance metrics is essential for unlocking its full potential. This tool offers insights into user behavior, allowing you to capitalize on what works best while refining what doesn’t. Here’s how to make the most of your data:
Key Performance Indicators (KPIs) to monitor include:
- Conversion Rate: Track how many visitors are converting after interacting with your exit-intent popups.
- Engagement Rate: Measure how frequently users engage with your popups—what messages resonate and what fall flat.
- Time on Site: Observe whether users who see the popup spend more time exploring your site compared to those who don’t.
Utilizing these metrics effectively can help you tailor your exit-intent strategies. For example, if the conversion rate is low, consider A/B testing different messages, offers, or designs. Understanding the nuances of your audience’s reactions will enable you to refine your approach and tailor it to their preferences.
Another vital aspect to consider is the demographic breakdown of your visitors. By analyzing performance across different segments, you can fine-tune your content and offers for specific audiences.Create a simple table to visualize performance across demographics:
Demographic | Conversion Rate (%) | Engagement Rate (%) |
---|---|---|
18-24 | 12% | 70% |
25-34 | 15% | 65% |
35-44 | 10% | 60% |
Don’t overlook the importance of feedback. Incorporating a quick survey in your exit-intent popups can provide invaluable insights straight from your audience. Ask questions like:
- What were you looking for today?
- Did the popup offer meet your needs?
By regularly analyzing these performance metrics and adjusting your strategies accordingly, you will create a more dynamic and engaging experience for your visitors.The Claspo Exit-Intent Plugin is not just a tool—it’s a gateway to understanding your audience better and ultimately driving more conversions. Implement these practices, and watch your site transform into a conversion powerhouse.
Best Practices for Timing and frequency of Pop-Ups
When it comes to pop-ups, timing and frequency can make or break your conversion rates.You want to strike the perfect balance between grabbing your visitors’ attention and preventing them from feeling overwhelmed or annoyed. Here are some best practices to enhance your pop-up strategy:
- Use Exit-Intent Technology: The Claspo Exit-Intent Plugin is designed to detect when a user is about to leave your site. this allows you to present your pop-up at the critical moment, offering a last-minute incentive to stay or complete an action.
- Set Timing Triggers: Experiment with different timing triggers. As an example, you might want to wait several seconds or until the user has scrolled down a certain percentage of the page. This ensures that your pop-up appears when the visitor has engaged with your content.
- Limit Frequency: Avoid bombarding users with pop-ups. consider setting a cookie to prevent the same visitor from seeing the pop-up more than once in a specified timeframe, such as 30 days. This respects their experience while still providing opportunities for conversion.
- Test Different Frequencies: Monitor how often you display your pop-ups. A/B testing can help you determine whether showing a pop-up once per visit or multiple times over several visits yields better results.
- Seasonal and Event-Based Timing: Adjust the timing of your pop-ups based on seasonal trends or major events relevant to your audience. For example, promotional pop-ups for holidays or special sales should be timed to maximize visibility during those periods.
pop-Up Timing | Optimal Frequency | Best Use Cases |
---|---|---|
0-5 seconds after landing | Once per session | First-time visitors |
Upon scroll (50% down) | Once per week | Engaged users |
Exit intent | every 30 days | Abandoning visitors |
It’s crucial to monitor the performance of your pop-ups regularly. Use analytics to track conversion rates and gather insights on user behavior. Adjust your strategies based on what the data tells you. Are users converting more with a specific timing or frequency? Make those tweaks to ensure you’re always optimizing for the best results.
Lastly, don’t underestimate the power of a well-crafted message. The content of your pop-up should be concise,compelling,and relevant to the visitor’s needs at that moment. Pair effective timing and frequency with engaging copy, and you’ll be well on your way to maximizing your conversions.
Building Trust with Effective exit-Intent Strategies
Building trust with your audience is essential for maximizing conversions, especially when using exit-intent strategies. When a visitor is about to leave your site, it’s crucial to engage them in a way that feels genuine and valuable.This is where the Claspo Exit-Intent Plugin shines, offering tailored solutions to retain users who might or else bounce.
To effectively build trust at this critical moment, consider implementing these strategies:
- Personalized Offers: Use the facts you have about your visitors to create personalized incentives. Whether it’s a discount, a free eBook, or an exclusive content offer, make it relevant.
- Social Proof: Showcase testimonials or ratings from satisfied customers. Highlighting positive experiences can significantly influence a visitor’s decision to stay.
- Clear Value Proposition: Remind users why they visited your site in the first place. Reinforce the benefits of your products or services to reignite their interest.
Additionally, clarity is a key factor in establishing trust. Clearly communicate your intentions and respect your visitors’ decisions. Instead of bombarding them with aggressive pop-ups, consider a more subtle approach that offers genuine value. As an example,displaying a simple message that acknowledges their potential departure can create a sense of understanding and connection.
Trust-Building Elements | Examples |
---|---|
Incentives | 10% off your next purchase |
Social Proof | “Loved by over 10,000 customers!” |
Transparency | “We value your time and feedback.” |
Lastly, don’t forget to test different exit-intent pop-ups to see what resonates best with your audience. The beauty of the Claspo Exit-Intent Plugin lies in its flexibility. Use A/B testing to identify which messages, designs, and incentives yield the highest engagement and conversion rates. Remember, building trust is an ongoing process, and adapting to the needs and preferences of your visitors is key to long-term success.
Real-Life Success Stories: Brands Boosting Conversions
Getting Started: A Step-by-Step Guide to Implementation
To effectively implement the Claspo Exit-intent Plugin on your WordPress site, follow these straightforward steps:
1. Install the Plugin
Begin by navigating to your WordPress dashboard. Go to Plugins > Add New. In the search bar, type “Claspo Exit-Intent Plugin” and hit enter. Once the plugin appears, click Install Now, and then activate it. This simple installation opens the door to enhanced conversion opportunities.
2. Configure Settings
After activation, find the Claspo plugin under the Settings menu. Here, you’ll customize the exit-intent pop-up to match your brand and goals:
- Design: Choose colors, fonts, and images that align with your website’s theme.
- Message: Craft a compelling message that addresses visitors as they attempt to leave.
- Targeting: Set rules for when and where the pop-up should appear on your site.
3.Add Conversion Elements
To maximize conversions, include elements that encourage action:
- Exclusive Offers: Provide discounts or freebies to snag attention.
- Email Capture: Include a field for visitors to subscribe and receive updates.
- call-to-Action: Use strong verbs to prompt users to click, such as “Get Your Discount!”
4. A/B Testing
Once your pop-up is live, initiate A/B testing. Create multiple versions of your exit-intent pop-up and track their performance. Focus on metrics like:
Version | Conversion Rate | Engagement Time |
---|---|---|
Version A | 15% | 30 seconds |
Version B | 20% | 45 seconds |
Analyze which version performs better and refine your approach based on real data.
5. Monitor & Optimize
After implementation, continue to monitor the performance of the exit-intent pop-up. use analytics tools to track user interactions, conversion rates, and overall impact on your site. Adjust your strategies based on the insights you gather. This ongoing optimization ensures that you stay ahead of the competition and maximize your conversions effectively.
Frequently Asked Questions (FAQ)
Q&A: Maximizing Conversions with the Claspo Exit-Intent Plugin for WordPress
Q: What is the Claspo Exit-Intent Plugin?
A: The Claspo Exit-Intent Plugin is a powerful tool designed for WordPress users that helps capture the attention of visitors who are about to leave your website. It detects exit behavior and prompts users with targeted messages,offers,or incentives,encouraging them to stay or convert before they go.
Q: Why should I consider using an exit-intent plugin on my website?
A: Great question! Exit-intent plugins like Claspo can significantly boost your conversion rates. By engaging users right when they’re about to leave,you have a last chance to convert them into subscribers,customers,or followers. this can lead to increased sales, email sign-ups, and overall better engagement with your website.
Q: How does the Claspo Exit-Intent Plugin work?
A: The plugin works by tracking mouse movement. When it detects that a user is about to click away (like moving the cursor towards the browser bar), it triggers a customized popup. This popup can contain special offers,lead magnets,or even a simple message to encourage them to stay,all designed to minimize bounce rates and maximize conversions.
Q: Can I customize the popups created by claspo?
A: Absolutely! One of the standout features of Claspo is its high level of customization. You can easily modify text,colors,images,and design elements to match your brand’s identity. Plus, you can create different popups for different pages or audiences, making your approach more targeted and effective.
Q: Are there any specific strategies for crafting effective exit-intent popups?
A: Yes! To make your exit-intent popups more effective, consider offering something of value, like a discount, free shipping, or exclusive content. keep the message clear and concise, and use strong calls-to-action (CTAs) to guide users on what to do next. Testing different offers and designs will help you find what resonates best with your audience.
Q: How does Claspo integrate with my existing WordPress setup?
A: Integrating Claspo is a breeze! Simply install the plugin from the WordPress repository, follow the setup instructions, and you’re good to go. It seamlessly works with your existing themes and plugins, so you can start maximizing your conversions without any hassle.
Q: What kind of results can I expect from using the Claspo Exit-Intent Plugin?
A: While results can vary depending on your niche and traffic, many users report significant improvements in conversion rates—frequently enough between 10-30%! The key is to continually test and optimize your popups for the best results. With the right offers and effective messaging, you’ll likely see a noticeable increase in subscriber sign-ups and sales.
Q: Is it easy to track the performance of my exit-intent popups?
A: Yes, Claspo provides built-in analytics that allow you to monitor the performance of your exit-intent popups. You can track metrics like engagement rates, conversion rates, and user interactions, making it easy to assess what’s working and what might need tweaking.
Q: are there any drawbacks to using exit-intent popups?
A: While exit-intent popups can be incredibly effective, it’s essential to use them thoughtfully. Overusing popups or not providing real value can frustrate users and lead to a negative experience. However, when done right, they can be a game-changer for your conversion strategy!
Q: How do I get started with Claspo?
A: Getting started with Claspo is simple! Just head over to the WordPress plugin directory, install Claspo, and begin creating your first exit-intent popup. Don’t hesitate to explore the various customization options to find what suits your audience best. With a little experimentation, you’ll be well on your way to maximizing conversions on your site!
Using the Claspo Exit-Intent plugin can truly transform your website’s performance. Why not give it a try and watch your conversions soar?
Future Outlook
As we wrap up our exploration of the Claspo Exit-Intent Plugin for WordPress, let’s take a moment to reflect on the immense potential this tool brings to your online strategy. If you’re looking to turn fleeting visits into lasting conversions, this plugin is your secret weapon.
Imagine being able to catch your visitors at that critical moment before they leave, transforming their potential exit into a meaningful interaction. Whether it’s offering a compelling discount, enticing them with valuable content, or simply inviting them to subscribe to your newsletter, Claspo empowers you to create tailored experiences that resonate with your audience.
Don’t let your hard-earned traffic slip away! By incorporating the Claspo exit-Intent Plugin into your WordPress site, you’re not just enhancing user experience; you’re actively driving engagement and boosting your bottom line. Take the leap, experiment with different strategies, and watch as your conversion rates climb.
So, what are you waiting for? Dive into the world of exit-intent strategies with Claspo today, and start maximizing your conversions like never before. your audience is waiting—let’s give them a reason to stay!